MEET THE FOUNDER
Hi, I’m Erin.
I help small businesses turn meaningful ideas into thoughtful brands, websites and creative solutions.
I’m the founder and creative director of Wyfenbok, where I help small businesses bring clarity, personality, and professional polish to the way they present themselves.
Based in North Florida, I work with clients both locally and beyond to create brands and creative solutions that feel intentional, approachable, and built for real life.
WHY WYFENBOK EXISTS
Creative work has always been personal to me.
I grew up around self-employed parents, so I saw firsthand how much courage, uncertainty, hard work, and heart go into building something of your own.
That experience shaped the way I see small businesses and the people behind them.
I founded Wyfenbok in 2013 because I wanted to help business owners present their ideas with the same confidence and professionalism as much larger companies, without losing the personality and human connection that make them special.
Most clients do not come to me with everything perfectly figured out. They often have an idea they can feel but cannot fully explain yet.
My role is to listen carefully, ask the right questions, connect the pieces, and turn that vision into something clear, cohesive, and ready to move forward.
Good design should make your business easier to understand, easier to trust, and easier to choose.
I care deeply about how something looks, but I care just as much about whether it works.
Every creative decision should have a purpose. Your brand should reflect who you are. Your website should make information easy to find. Your marketing should feel consistent, intentional, and connected to the people you want to reach.
The goal is not to make your business look like everyone else.
It is to help your business look more confidently like itself.
WORKING TOGETHER
What I bring to the table
I see the bigger picture.
A logo, website, business card, sign, and social media profile should not feel like separate pieces. I consider how everything works together to create a consistent and recognizable experience.
I bring clarity to the process.
Creative projects can quickly feel overwhelming when there are too many ideas, decisions, and details competing for attention. I help organize the pieces, explain the options clearly, and guide the project forward one thoughtful step at a time.
I design for real life.
Your brand has to work beyond a presentation. It should function across websites, mobile screens, printed materials, apparel, signage, marketing campaigns, and whatever your business may need next.
SMALL BY DESIGN
Personally led. Thoughtfully collaborative.
Wyfenbok is intentionally small, which allows me to stay closely involved in every project and build genuine working relationships with the people I serve.
I lead the creative direction, strategy, and overall client experience while collaborating with a trusted network of designers and creative professionals when a project benefits from additional expertise.
This approach gives clients the best of both worlds: a consistent creative partner who understands the complete vision and access to additional skills and perspectives when they are needed.
You will always know who you are working with, where the project stands, and how each decision connects to the bigger picture.
2013
WYFENBOK FOUNDED
More than a decade of helping ideas take shape.
BFA
GRAPHIC DESIGN & DIGITAL MEDIA
University of North Florida
NORTH FLORIDA
HOME BASE
Working with clients locally and beyond.
SQUARESPACE CIRCLE
PROFESSIONAL MEMBER
Advanced resources, education, and platform knowledge.
Erin heads the overall creative direction and strategy at Wyfenbok.
With a passion for leveraging technology to solve small business challenges, her “big picture” vision drives the creation of professional design solutions for clients. Erin’s ability to articulate and execute a client’s vision makes her an invaluable leader, consistently delivering ideas and strategies that command attention and ignite growth.
However, if experience has taught her anything, it’s that she can’t do it all alone. The best lesson Erin has learned in business is to hire talented people who complement her skills. Since founding Wyfenbok in 2013, Erin has worked collaboratively with a niche group of talent, from all over the world. She leads with tremendous thought and consideration for those around her, believing with a fierce sincerity that together, we will create a better world, one good idea at a time.
Erin holds a BFA in Graphic Design and Digital Media from the University of North Florida, all the rest she learned along the way.
