HEARTHSTONE BOTANICAL GARDENS
Helping a community garden grow a more cohesive, welcoming presence.
A refreshed visual and digital experience created for Hearthstone Botanical Gardens—a nonprofit botanical garden in Wellborn, Florida dedicated to connecting visitors with plants, nature, education, and community.
CLIENT
Hearthstone Botanical Gardens
INDUSTRY
Nonprofit
SERVICES
Brand Refresh · Website Design · Print Collateral · Creative Support
LOCATION
Wellborn, Florida
PROJECT OVERVIEW
Creating a stronger foundation for a garden rooted in community.
Hearthstone Botanical Gardens needed a more cohesive way to communicate everything happening across its 35-acre property—from gardens and educational resources to seasonal events, plant sales, and community workshops.
Wyfenbok helped bring the organization’s visual identity, website, and supporting materials together into a more consistent system that feels approachable, informative, and true to the character of the garden.
CREATIVE DIRECTION
Natural, welcoming, and polished without losing its personality.
The creative direction was inspired by Hearthstone’s relaxed North Florida setting and its mission to make nature accessible to everyone. Rather than creating something overly formal or institutional, the visual system balances organic warmth with clear typography, natural color, and straightforward layouts—giving the garden a professional presence while keeping the experience friendly, local, and inviting.
THE BRAND IN BLOOM
Conceptual mockups are for visualization purposes only. Final applications may vary.
PROJECT OUTCOME
A more connected presence for a growing community resource.
Hearthstone now has a more cohesive visual foundation that can grow alongside the organization. From its website and printed materials to events, educational resources, and community outreach, the updated system makes it easier to communicate clearly while maintaining the welcoming, down-to-earth character that makes the garden special.
“Wyfenbok has been an exceptional creative partner for Hearthstone Botanical Gardens. Erin designed a visually stunning, user-friendly website that beautifully reflects our mission and enhances the visitor experience.”
HAVE A PROJECT IN MIND?
Let’s grow something meaningful for your organization.
Whether you’re building a brand, refreshing your website, or bringing several creative pieces together, Wyfenbok can help create a visual presence that feels cohesive, thoughtful, and uniquely yours.